![]() There may be something to that, but it overlooks research that suggests the average mobile gamer is in the mid-forties and as likely to be female as male. Rovio says it’ll be out this fall, and not just the game (or series of games - Rovio uses the word “adventures”) but a slew of merchandise tie-ins ranging from animations (cartoons of some sort) to toys to “other fun stuff.”Ĭonventional thinking pegs this as Rovio’s attempt to turn the heads (and purses) of women, specifically younger ladies. That’s all we know about the game: not how it plays or whether it’ll still be a puzzler or whether it’ll follow the company’s freemium approach. Luckily, Stella and her friends are good at finding creative solutions! There will be plenty of fun and adventure, but the bunch of passionate pals will also have to deal with some serious issues in order to protect their friendship and the environment they live in. Of course no story is complete without some interesting (fr)enemies!” Pink, you say? Good to see Rovio knows a stereotype when it pitches one.Īccording to Rovio, the new game, with its tagline “Best friends forever, most of the time,” is designed to “open a door to a part of the Angry Birds universe you’ve never seen before.” “Stella may be pink,” writes Rovio, “but she’s definitely one of the Angry Birds, a fierce and a feisty character with a great group of friends. ![]() Follow Stella? Is she in that teaser shot up top? The serious-looking pink blob on a branch eyeballing a stern Disney-like wicked queen bird along the horizon? Angry Birds developer Rovio’s playing coy about its announcement of new game Angry Birds Stella, which would be the ninth installment in this franchise - Bad Piggies notwithstanding - since the original game launched a little over four years ago. ![]()
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